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The
benefits of direct advertising are easy to see.
Key Benefits
 | Affordable Advertisement- |
exposed to shoppers twice a week
| Direct Marketing- |
products located in store
target rich environment
| Promoting Local Market- |
local vendors
regional vendors
neighborhood business that contribute to local economy
| Community Involvement- |
-Medical
-Insurance
-Legal
-Health & Beauty
-Service
-Automotive
-Retail
-Lawn care
-Real Estate
-Home Improvement
Statistics
The Food
Marketing Institute complied statistics showing just how effective
advertising is to target local shoppers. Here are just a few key features you
should consider when spending you valuable advertising dollar.
Key Statistics
| How Much Exposure? |
Average number of trips per week consumers make to the
supermarket: 2
| Who Shops? |
- Female Head of household: 69%
- Male Head of household: 19%
- Both: 11%
| When Consumers shop? |
| Day |
Shoppers |
|
Time of Day |
Shoppers |
| Sunday |
21% |
|
8 AM - Noon |
39% |
| Monday |
12% |
|
Noon - 5 PM |
38% |
| Tuesday |
12% |
|
5 PM - 9 PM |
19% |
| Wednesday |
11% |
|
9 PM - 8 AM |
4% |
| Thursday |
12% |
|
|
|
| Friday |
14% |
|
|
|
| Saturday |
18% |
|
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Pulling statistics
from
FMI (Food Marketing
Institute)
Its easy to see why you get
your moneys worth
from Ad Corral.
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